We approached this back to school campaign as a positive return to new beginnings with a storytelling that motivates different age groups to achieve what they want. Through this inspiring campaign JBL urges you to believe in yourself and start doing what you really want, what you have been putting off or what you have been afraid to start. The campaign was based on storytelling, through a series of stories depicting JBL products alongside people fighting for their goal. Each story presents a different goal, as the aim of the campaign is to highlight as many goals for as many people as possible.