Outdoor Summer Cinema
SoMe
BRIEF
For its summer campaign, XGIMI aimed to redefine seasonal entertainment by introducing the idea of Outdoor Summer Cinema anywhere and everywhere. The goal was to showcase how effortless it is to set up a cinematic experience outdoors, highlighting XGIMI projectors’ portability, image clarity, and user-friendly functionality. The campaign invited audiences to rethink summer nights, turning open-air spaces into personal movie screens.
IDEA
The concept “Set up cinema wherever summer finds you” brought the spirit of Outdoor Summer Cinema to life. Through vibrant summer storytelling, the campaign showcased projector setups in unexpected outdoor locations — beaches, rooftops, gardens, forests, and camping sites. The idea celebrated spontaneity, freedom, and shared summer moments, positioning XGIMI as the ultimate enabler of unforgettable outdoor movie experiences.
CONTENT/IMPACT
The campaign launched across social media with bright, eye-catching visuals and short video formats capturing real Outdoor Summer Cinema setups. Branded content and creator collaborations encouraged audiences to recreate and share their own outdoor movie nights. The campaign strengthened XGIMI’s association with summer experiences, portability, and innovation driving engagement and inspiring a new seasonal entertainment ritual.
