Back to School
SoMe
BRIEF
For the Back to School season, XGIMI aimed to inspire people to embrace new beginnings — not just students, but anyone starting a new chapter. The campaign encouraged audiences to “project” their talent, creativity, and knowledge, using XGIMI projectors as the perfect tool to share ideas, presentations, or entertainment. With high-quality projection and portability, XGIMI empowers users to bring their visions to life anywhere.
IDEA
The “Project Your …” concept plays on XGIMI’s dual meaning of “projection” — both as a visual display and as self-expression. Through vivid imagery and lifestyle scenes, we showcased different people — students, creators, professionals — using XGIMI projectors to express themselves, learn, and connect. The message: no matter what your new beginning looks like, project it with XGIMI.
CONTENT/IMPACT
The campaign ran across social media, digital platforms, and online video, featuring vibrant visuals and storytelling that reflected motivation, creativity, and progress. Branded content, influencer collaborations, and user-generated posts highlighted real people sharing how they “project” their goals and passions with XGIMI. The campaign strengthened XGIMI’s connection to innovation, learning, and creativity at the start of a new season.
