VIUSIDερένιος
ADVERTISING
SoMe
BRIEF
ARMATURA bridges the gap between chemical drugs and conventional nutritional supplements, with the sole purpose of improving the quality of human life from conception to old age. VIUSID is a nutritional product specifically designed to increase the immune response to all processes that cause immunodeficiency. It works in multiple ways, both in strengthening the immune system and in regulating the homeostasis of the human body. It has antiviral and hepatoprotective action.
IDEA
For VIUSID’s communication we came up with the message “VIUSIDερένιος” which contains the product’s name and the phrase “σιδερένιος” which in greek is used after someone’s recovery as a wish for them to be well and not get infected again. We used the product’s blue colour and photos of families to depict VIUSID’s action in both preventing and healing from viruses.
CONTENT/IMPACT
We created a campaign across social media, and Google platforms, highlighting VIUSID’s immune-boosting benefits. Branded content, family-focused visuals and educational messaging amplified awareness and reinforced the product’s role in prevention and recovery.
