SHOPFLIX Launch Campaign

ADVERTISING

INDUSTRY

Retail

PARTNER

SHOPFLIX

YEAR

2022

BRIEF

SHOPFLIX was founded in 2022 to redesign the way a modern marketplace works. Its goal is to offer a different experience to customers in every corner of Greece, by providing a solution to the problem of delivery consistency. They asked us to create this new ecosystem from A to Z, from logo to user interface and a 360 launch campaign.

IDEA

The campaign was based on the motto: “Greece’s marketplace has arrived” (Ήρθε το marketplace όλης της Ελλάδας) which had a twofold meaning. It noted the launch of the new marketplace, underlining at the same time the immediate delivery system. While stars of this campaign were the deliverers who popped up out of the smartphones to deliver SHOPFLIX’s products to different target groups, visualising the platform’s direct delivery system.

CONTENT/IMPACT

We redesigned their logo and brand ID, while designing the platform’s user interface. We also created a 360 campaign (teaser and launch face, TV Commercials, Social Media, digital, print ads, flyers, outdoor).