For Valentine’s Day 2024, JBL Greece wanted to highlight the feelings we share and communicate with our loved ones, with music and JBL’s sound being present. The campaign centered around the message “Just Believe in Love”, emphasizing the power of love and connection through music. It aimed to inspire audiences to celebrate their relationships and special moments, while showcasing JBL products as the perfect companion for sharing emotions and experiences.
IDEA
By using the letters of the brand we created the message “Just Believe in Love”, while also referencing JBL Greece’s famous “Believe in yourself” series of campaigns. We used photos with couples in love and upon them we placed the message of the campaign, sharing the importance of believing in love.
CONTENT/IMPACT
We created Valentine’s Day campaigns that spanned over Social Media and Google, newsletter communication, google banners and video.
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