JBL launched in Greece and Cyprus the new JBL Xtreme 4 Bluetooth speaker, a top-of-the-line JBL product that is the most powerful evolution of the Xtreme 3! It is a fact that JBL has created the best Xtreme ever made.
IDEA
For the launch of the JBL Xtreme 4 speaker, we created the “Xtreme 4 you” campaign. Its message is a pun on the name of the product and the expression “extreme for you”. In this way, the campaign shows that the Xtreme 4 is durable and able to withstand extreme situations, while having features that adapt to the needs and style of each user.
CONTENT/IMPACT
We created campaigns that spanned over Social Media and Google, newsletter communication, google banners, influencers communication and video.
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