The Champions
ADVERTISING
SoMe
BRIEF
For “The Champions” activation, JBL and XGIMI teamed up to create the ultimate football viewing experience, combining premium sound, projection and exclusive merchandise.
IDEA
By combining the passion for football with JBL and XGIMI’s immersive sound and projection, we created “The Champions” experience. Customized t-shirts, tote bags, beer glasses and pizza boxes amplified the excitement, while surprises throughout the night highlighted the joy of celebrating big games together with friends.
CONTENT/IMPACT
We created a campaign across social media and digital platforms, showcasing the event experience, custom merchandise and JBL × XGIMI’s impact on football nights. Branded content, influencer collaborations and surprise activations amplified awareness and engagement.
