JBL LIVE 3

SoMe

INDUSTRY

Electronics

PARTNER

JBL Greece

YEAR

2024

BRIEF

JBL launched in Greece and Cyprus a new series of earphones, LIVE 3, which features a smart touch case and comes in 3 models that fit perfectly to different ear types.

IDEA

To emphasise their adjustability through the smart touch case and the different fits, we came up with the message “Just in case”, which summed up the earphones’ unique features such as the Smart Case, the 3 models and the 4 colours.

CONTENT/IMPACT

We created campaigns that spanned over Social Media and Google, newsletter communication, google banners, influencers communication and video.