Believe in Yourself
Production
SoMe
Website
BRIEF
With the “Believe in Yourself” campaign, JBL aimed to inspire people to pursue their passions and goals, no matter the challenges. Through real stories of individuals who worked hard, stayed true to what they love, and achieved success, the campaign highlighted how self-belief can transform dreams into achievements. The initiative extended beyond promotion, inviting everyone to share their own journey of growth and perseverance at believein.gr, a platform dedicated to celebrating authentic stories of determination, powered by JBL sound.
IDEA
The idea behind “Believe in Yourself” was to showcase inspiring stories from everyday people and well-known personalities across music, dance, sports, and writing, all connected by one shared value: belief in themselves. Each story was brought to life through powerful videos featuring the creators and JBL products that accompanied them along the way. The message: whatever your path, your voice matters and JBL is there to amplify it.
CONTENT/IMPACT
The campaign spanned social media, digital platforms, and the believein.gr website. Branded video content and influencer collaborations created a strong emotional connection with audiences, while a dedicated participation form encouraged people from all walks of life to share their own stories. The campaign generated community engagement, boosted brand affinity, and positioned JBL as a symbol of empowerment and self-expression.
• “Don’t wait. The time will never be just right.” Napoleon Hill
• “Before anything else, preparation is the key to success.” Alexander Graham Bell
• “Eighty percent of success is showing up.” Woody Allen
• “Do not wait for inspiration. It comes while working.” Henri Matisse
• “All our dreams can come true, if we have the courage to pursue them.” Walt Disney
• “Η αρχή είναι το ήμισυ του παντός.” Αριστοτέλης
• “You are never too old to set another goal or to dream a new dream.” C.S. Lewis
• “Music can change the world.” Beethoven
• “Music is the universal language of mankind.” Henry Wadsworth Longfellow
• “Winners never quit and quitters never win.” Vince Lombardi
• “Don’t think. Thinking is the enemy of creativity.” Ray Bradbury
• “Η αξία της δημιουργίας δεν βρίσκεται στο χειροκρότημα, αλλά στην αλήθεια που κουβαλάει.” Μάνος Χατζιδάκις
• “Creativity is the fun that can be sold as work.” Andy Warhol
• “The secret to success is to know something nobody else knows.” Aristotle Onassis
• “I never dreamed about success. I worked for it.” Estée Lauder
• “The path to success it to take massive determined action.” Tony Robbins
